miércoles, 11 de febrero de 2009


A person who is able to dress in a fashionable way even though they do not have a lot of money to spend on clothes.

‘Modern takes on glamour are about deceiving the eye while preserving the purse, demanding all the imaginative skills of today’s artful recessionistas. In short, getting the high-fashion look at a low-down price …Irish Times 29-11-2008.

It’s a real problem. You want to look glamorous for an office do, but every bit of party gear in your wardrobe has been seen by your colleagues at least once before. Unfortunately, a trip to your favourite boutique doesn’t seem a realistic option either, because the credit crunch is nibbling away at your festive budget. The solution? – join the ranks of the recessionistas.

Recessionista is a popular new term for a person who manages to dress stylishly on a tight budget, and it gained currency rapidly in the pre-Christmas weeks of 2008, when people’s disposable income was seriously curtailed by the knock-on effects of an ailing economy. ‘Shoppers guilt’ is worse than ever in the current financial climate – with people losing their jobs left, right and centre, there seems to be no way of justifying frivolities such as clothes, shoes and handbags. So, instead of satisfying her fashion needs with a trip to the local shopping mall, the recessionista adopts a different strategy to replenishing her wardrobe. Typical activities include swapping clothes with friends, hiring rather than buying, or trawling the charity shops to find designer garments at a fraction of the high street price.

Though the stereotypical recessionista is female, the term does not apply exclusively to women -a male, budget-conscious, style maven can also be described as a recessionista. Nor is current usage restricted to clothes purchases, recessionistas might also track down the most budget-friendly ways to doing hair and make-up, adding stylish décor and furnishings to their homes, purchasing gifts, dining out and entertaining. If you’d like some tips on how to be an effective recessionista, check out this dedicated blog of the same name.

Recessionista is a clever blend of recession (defined in Macmillan English Dictionary as ‘a period when trade and industry are not successful and there is a lot of unemployment’) and the noun fashionista, which was coined in the early nineties to describe a person who wears fashionable clothing or works in the fashion industry. The suffix–ista, taken over from Spanish, has entered productive usage in English in recent years to describe a follower or devotee of someone or something. It regularly pops up in political commentary for example Blairista, Bushista, Palinista. A related neologism in this context is the expression recession chic, coined in the early nineties to refer to the concept of style and elegance within the constraints of a tight budget. The recessionista then, is the personification of recession chic, emerging some years later against a backdrop of economic downturn in 2008.

Also at the interplay of fashion and finance, though with an ecological twist, is the related expression slow fashion.Taking inspiration from the concept of slow food, advocates of slow fashion invest in pieces of clothing which will last a long time, and are often made from locally-sourced or fairly-traded materials.

Cinco Días - Madrid - 06/02/2009
Las 'recesionistas': esclavas de la moda a la caza de gangas
Se llama recesionista y le encanta gastarse 70 dólares (unos 54 euros) en lugar de 700 dólares (unos 544 euros) por un traje moderno. O ponerse una máscara facial de fruta de kiwi en lugar de pagar 100 dólares por una sesión diaria en el spa de moda.

Mientras se hunde la economía mundial, las recesionistas descubren el placer de encontrar gangas en lugar de derrochar, en un tiempo en el que el consumo ostentoso -incluso para los ricos- empieza a parecer una tontería.

'Hay algo grotesco en eso de pagar el precio total, como 2.500 dólares por una cartera. Es una tontería', asegura Mandi Norwood, ex editora jefe de las revistas Cosmopolitan y Mademoiselle. 'Es muy chic ahorrar y muy chic comprar una ganga. A cualquier mujer le gusta estar a la moda, pero también quiere que perciban que es inteligente', dijo.

La palabra recesionista -que originalmente quiere decir que disfruta vistiéndose a la moda teniendo en cuenta su presupuesto- se ha extendido rápidamente y ahora incluye el mundo de las cenas, el entretenimiento y la belleza. Ha sido declarada la palabra de la semana en el sitio de Internet Macmillan Dictionary Web la semana pasada y es uno de los tópicos de alta moda de 2009, junto a su palabra hermana chiconomics, según la publicación Global Language Monitor.
Las recesionistas disfrutan buscando gangas en páginas de ventas en internet, tiendas de consignación y almacenes de descuento.

Fuente y libro recomendado: Brave New Words (Kerry Maxwell).

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From The Sunday Times

50 ways to be a recessionista (Oh what a difference a few months make. Here's how to treat yourself now. By Ruby Warrington)